Gearing up for Cannes Lions 2024
VRTCAL will be at the Cannes Lions International Festival of Creativity – 17 to 21 June 2024, where the advertising and communications industry meets to celebrate the world’s best work.…
VRTCAL has branded its mediation product technology for App and CTV as Decisionr™.
VRTCAL’s proprietary Decisionr technology covers display, native, video and audio formats. It is complimented by VRTCAL’s Trafficr™, Overlayr™ and Intentr™ products’ inclusions and the options of the VRTCAL SDKs. Collectively,…
VRTCAL launches its Intentr™ product technology.
VRTCAL’s Intentr is an integral part of our cookieless approach to programmatic advertising. Data-driven buying combined with audiences and contextualization is a powerful long-term solution for a future with less…
The VRTCAL for Buyers Trust & Transparency Framework
As we begin the new year, VRTCAL is proud to be doubling down on Agencies and Brands offerings across our ad exchange. At the core of our programmatic product suite…
VRTCAL releases its Trafficr™ product technology version 3.0.
VRTCAL’s proprietary traffic shaping technology has been significantly upgraded, resulting in an additional 25% demand traffic reduction, 12% bid rate increase and 7% revenue increase, over previous versions. In total,…
VRTCAL introduces its Overlayr™ product technology.
VRTCAL’s proprietary Overlayr is focused on CTV streaming channels. 100% of our CTV inventory is direct. Much of the CTV inventory available to advertisers, exchanges and DSPs in the open…