Unify Everything Into ONE

Display, DAAST, VAST & CTV

  • Server-to-Server (S2S), DAAST & VAST
  • Real-Time-Bidding (RTB) aka Header Bidding
  • JS Tags

ONE

  • Combine many partners into one mediation
  • Reduce the number of SDKs
  • More efficient than Prebid solutions
  • Unify and Simplify your entire ad stack

Upcoming Features

  • Rewarded Campaign Management
  • User Acquisition Campaigns
  • Response Acquisition Campaigns

Sign Up, Verify and Launch

  • VRTCAL Display Server-to-Server Mediation
  • VRTCAL VAST Mediation
  • VRTCAL Real-Time-Bidding Mediation
  • VRTCAL MarketPlace (payments to you are net 45)
  • VRTCAL JS Tag Mediation
  • VRTCAL Android & iOS SDKs

Direct-to-Advertiser
For APPS

Compared to Header Bidding, Prebid and other solutions,
VRTCAL provides more economical and robust tools with no hidden costs.

Direct

  • Add any Display S2S Connection
  • Add any VAST Connection
  • Add any RTB Endpoint
  • Eliminate your JS Tags
  • No revenue share
  • No costs per CPM
  • No fixed costs
  • No set-up costs

Economics

  • Advertisers pay you directly
  • Remove the middlemen
  • Save up to 95% with our Direct
  • Utilize our FREE services
  • No engineering costs
  • See our Direct Calculators

Efficiency Controls

  • QPS (Queries per Second)
  • Caps (requests & impressions)
  • Filters
    • GDPR & CCPA
    • Non-Location Data
    • DNT=1, LMT=1, Missing DeviceID
  • Geo Targeting (Include / Exclude)
  • Auction Tiers
  • Timeout Settings
  • Blacklisting

Solutions for Publishers

VRTCAL MarketPlace
(payments to you are net 45)

VRTCAL Mediation

  • Easy integrations
  • 1st ad request (1st look / tier 1 ) management
  • Prebid blocking and reporting of Invalid Traffic
  • Bad ad blocking and reporting
  • Bid floors, by country
  • Impression caps, by country
  • Access all VRTCAL Mediation types
  • Unified & Simplified mediation
  • User Engagement measurements
  • Quality Control for ads
  • MRAID suppport
  • GDPR & CCPA support
  • Unifed waterfall depiction, with fluid mangement tools

VRTCAL has a brand advertising MarketPlace
and an Ad Tech Platform for Mobile Publishers.

We provide Mobile Publishers the following direct integration methods into our MarketPlace.

  • VRTCAL SDKs
  • Server-to-Server (API)
  • Prebid Server & Client
  • OpenRTB
  • VAST Tags
  • JS Tags
  • DAAST Tags

Mobile Publishers use the VRTCAL Platform to Simplify & Unify their Mediation and SDKs. Benefit from VRTCAL’s architectural efficiencies of up to 2x and economies-of-scale. To calculate your Direct usage costs and profit margins. see our Direct Calculators.

Display S2S & VAST Mediation

  • Inbound Server Usage –$0.28359 per 1 million inbound ad unit requests
  • Outbound Data Usage –$0.07314 per 1 million outbound ad requests
  • Outbound Server Usage –$0.29557 per 1 million outbound ad requests
  • Storage Usage –$0.01611 per 1 million outbound ad requests, based on standard storage
  • Reserved Instances are available for purchase to reduce Server Usage costs reduce Server Usage costs

Real-Time-Bidding Mediation

  • Inbound Server Usage –$0.28359 per 1 million inbound ad unit requests
  • Outbound Data Usage –$0.18286 per 1 million outbound ad requests
  • Outbound Server Usage –$0.29557 per 1 million outbound ad requests
  • Storage Usage –$0.01611 per 1 million outbound ad requests, based on standard storage
  • Reserved Instances are available for purchase to reduce Server Usage costs reduce Server Usage costs