Unify Everything Into ONE

Display, Native, DAAST, VAST & CTV

  • App Mediation
  • CTV Mediation
  • Server-to-Server (S2S), DAAST & VAST
  • Real-Time-Bidding (RTB) aka Header Bidding
  • JS Tags

ONE

  • Combine many partners into one mediation
  • Reduce the number of SDKs
  • More efficient than Prebid solutions
  • Unify and Simplify your entire ad stack

Upcoming Features

  • Rewarded Campaign Management
  • User Acquisition Campaigns
  • Response Acquisition Campaigns

Sign Up, Verify and Launch

  • Sign up to create and verify your account
  • Add your properties to your account
  • Ownership of the properties will be verified, some instantaneously
  • Steps will be listed to integrate and launch
  • Reporting via console and API are available
  • VRTCAL support team is available to assist you
  • Net 60 payments to you

Solutions For Apps

Direct-to-Advertiser

  • Connect any advertiser
  • OpenRTB 2.6 compliant
  • Add any VAST Connection
  • Add any RTB Endpoint
  • Transparency
  • Frequency controls

Economics

  • Advertisers pay you directly
  • Remove the middlemen
  • Utilize our FREE services
  • No engineering costs
  • Traffic shaping
  • No revenue share
  • No costs per CPM
  • No Fees

Efficiency Controls

  • QPS (Queries per Second)
  • Caps (requests & impressions)
  • Filters
    • GDPR & CCPA
    • Non-Location Data
    • DNT=1, LMT=1, Missing DeviceID
  • Geo Targeting (Include / Exclude)
  • Auction Tiers
  • Timeout Settings
  • Blacklisting

Solutions for Sites

VRTCAL MarketPlace
(payments to you are net 60)

VRTCAL Mediation

  • Easy integrations
  • 1st ad request (1st look / tier 1 ) management
  • Prebid blocking and reporting of Invalid Traffic
  • Bad ad blocking and reporting
  • Bid floors, by country
  • Impression caps, by country
  • Access all VRTCAL Mediation types
  • Native support
  • Unified & Simplified mediation
  • User Engagement measurements
  • Quality Control for ads
  • MRAID suppport
  • GDPR & CCPA support
  • Unifed waterfall depiction, with fluid mangement tools

Solutions for Streaming CTV

Direct-to-Advertiser

  • Connect any advertise
  • OpenRTB 2.6 compliant
  • Add any VAST Connection
  • Add any RTB Endpoint
  • Transparency
  • Frequency controls

Economics

  • Advertisers pay you directly
  • Remove the middlemen
  • Utilize our FREE services
  • No engineering costs
  • Traffic shaping
  • No revenue share
  • No costs per CPM
  • No Fees

Efficiency Controls

  • QPS (Queries per Second)
  • Caps (requests & impressions)
  • Filters
    • GDPR & CCPA
    • Non-Location Data
    • DNT=1, LMT=1, Missing DeviceID
  • Geo Targeting (Include / Exclude)
  • Auction Tiers
  • Timeout Settings
  • Blacklisting

The VRTCAL Marketplace supports mobile apps,
sites and streaming CTV channels.

We provide the following direct integration methods into our marketplace.

  • VRTCAL Utility SDKs
  • Server-to-Server (API)
  • Prebid Server & Client
  • OpenRTB, Amazon TAM, Nimbus
  • Publica, SpringServe
  • VAST Tags
  • JS Tags
  • DAAST Tags

Mobile app developers and streaming CTV channels use the VRTCAL Platform to Simplify & Unify their Mediation. Our mediation connects you directly with your advertisers and there are NO fees.

Direct-to-Advertiser Mediation

  • Real-Time Bidding
  • Display Server-to-Server
    & VAST
  • Traffic Shaping
  • No Revenue Share
  • No Costs per CPM
  • No Set Up Costs
  • No Fees
  • Traffic Shaping