The future will be cookieless for sites and fewer IFAs for apps. This means publisher involvement will become more important. VRTCAL’s addressability support helps publishers to move their strategy forward to better monetize their audiences.
Addressability
Publishers, better monetize your value
1st Party Data
VRTCAL’s solutions give publishers capabilities to monetize their 1st party data.
Contextual Data
A comprehensive strategy for addressability should include publishers’ contextual data assets.
Universal IDs
VRTCAL partners with many providers of universal IDs, which are being heavily adopted to accommodate the deprecation of cookies, helping to address the need for alternatives for publishers, advertisers and consumers.
Privacy Sandboxes and Clean Rooms
VRTCAL is involved with sandbox and clean room proposals and solutions to better meet advertiser capabilities, requirements and compliance.