Santa Barbara, CA — June 18, 2026 — VRTCAL today announced the launch of its new ad server technology, designed to support performance-focused campaigns optimized for CPI, CPA, CPC, and CPL outcomes. The new solution gives advertisers and buyers greater control over campaign execution, targeting, and measurement across a range of direct-response objectives.

Built for performance marketers and programmatic buyers, VRTCAL’s new ad server technology is designed to help campaigns move beyond impressions and toward measurable business results. With flexible optimization support for app installs, acquisitions, clicks, and qualified leads, the platform enables advertisers to align delivery more closely with their preferred outcome and success metric.

“Performance buyers want precision, transparency, and results,” said Todd Wooten, President at VRTCAL. “Our new ad server technology is built to support those goals by giving customers the tools they need to manage campaigns around the metrics that matter most.”

The new technology supports campaign strategies across:

• CPI campaigns focused on driving app installs.
• CPA campaigns optimized for conversions and acquisitions.
• CPC campaigns designed to generate efficient, high-quality clicks.
• CPL campaigns aimed at producing qualified leads.

VRTCAL’s ad server technology is intended to provide improved campaign control, streamlined delivery logic, and better alignment between media performance and advertiser goals. By supporting multiple performance models in one environment, VRTCAL aims to simplify campaign management for buyers and trading teams operating in fast-moving digital advertising markets.

For more information about VRTCAL’s performance advertising solutions, visit vrtcal.com.