VRTCAL’s proprietary traffic shaping technology has been significantly upgraded, resulting in an additional 25% demand traffic reduction, 12% bid rate increase and 7% revenue increase, over previous versions. In total, our Trafficr reduces +60% of direct traffic volume to our demand partners, resulting in relevant increased revenues and less energy use. As our demand partners increasingly focus on RPM and prefer partners with an effective green plan, VRTCAL is able to exceed those requirements. This feature encompasses VRTCAL’s omnichannel formats across multiple levels of data sets.

Please reach out to your VRTCAL representative if you have any questions or need more information.

About VRTCAL Markets, Inc. (“VRTCAL”)
VRTCAL is a transparent SSP focused on Demand-Path Optimization, reducing the vertical distance between publishers and advertisers, and developing technologies that make a difference. The VRTCAL platform is a proprietary architecture that offers SDKs, oRTB, multiple mediation types, innovative technologies to increase publisher inventory value, and a MarketPlace with premium brands and advertisers.