VRTCAL’s Intentr is an integral part of our cookieless approach to programmatic advertising. Data-driven buying combined with audiences and contextualization is a powerful long-term solution for a future with less tracking signals, mainly cookies and IFAs. VRTCAL’s direct relationships with its publishers alongside our contextual Intentr and audience partnerships make this data effective when it comes to both business outcomes and purchase intent. Our Intentr yields simplified inventory curation and increased standardization of data signals between the buyer and seller.

Please reach out to your VRTCAL representative if you have any questions or need more information.

About VRTCAL Markets, Inc. (“VRTCAL”)
VRTCAL is a transparent SSP focused on Demand-Path Optimization, reducing the vertical distance between publishers and advertisers, and developing technologies that make a difference. The VRTCAL platform is a proprietary architecture that offers SDKs, oRTB, multiple mediation types, innovative technologies to increase publisher inventory value, and a MarketPlace with premium brands and advertisers.