VRTCAL’s proprietary Overlayr is focused on CTV streaming channels. 100% of our CTV inventory is direct. Much of the CTV inventory available to advertisers, exchanges and DSPs in the open market are limited in the amount of Content Object data that is available. This can be due to limitations ranging from the ad servers integrated to competitors not wanting to make valuable data available to others from their mediation.

VRTCAL works with its direct CTV streaming channel owners to collect and map their data through APIs and other methods. If VRTCAL’s integration or integrations with the owners do not provide the data sets targeted by demand partners, Overlayr will audit the instream data, overlay the owner verified data, and send the more complete data sets in the Content Object to all demand partners.

Post-bid, Overlayr analyses bidding, deliveries and performance. Continually, Overlayr audits data provided by the CTV streaming channel owners to insure verified data streams to demand partners.

Please reach out to your VRTCAL representative if you have any questions or need more information.

About VRTCAL Markets, Inc. (“VRTCAL”)
VRTCAL is a transparent SSP focused on Demand-Path Optimization, reducing the vertical distance between publishers and advertisers, and developing technologies that make a difference. The VRTCAL platform is a proprietary architecture that offers SDKs, oRTB, multiple mediation types, innovative technologies to increase publisher inventory value, and a MarketPlace with premium brands and advertisers.