VRTCAL’s proprietary Decisionr technology covers display, native, video and audio formats. It is complimented by VRTCAL’s Trafficr™, Overlayr™ and Intentr™ products’ inclusions and the options of the VRTCAL SDKs. Collectively, Decisionr is truly a best-in-class service offering for Apps and CTV Streaming Channels, offering a comprehensive suite of features.

Decisionr App for Direct-to-Advertiser offers:

  • Add any Display & Native S2S connection
  • No Revenue Share
  • Traffic Shaping
  • Add any VAST Connection
  • No Costs per CPM
  • Get paid directly by the advertisers
  • Add any RTB endpoint
  • No Set Up Costs
  • Includes VRTCAL Marketplace
  • No Fees

Decisionr CTV for Direct-to-Advertiser offers:

  • Add any VAST Connection
  • Add any RTB endpoint
  • No Revenue Share
  • No Costs per CPM
  • No Set Up Costs
  • No Fees

Please reach out to your VRTCAL representative if you have any questions or need more information.

About VRTCAL Markets, Inc. (“VRTCAL”)
VRTCAL is a transparent SSP focused on Demand-Path Optimization, reducing the vertical distance between publishers and advertisers, and developing technologies that make a difference. The VRTCAL platform is a proprietary architecture that offers SDKs, oRTB, multiple mediation types, innovative technologies to increase publisher inventory value, and a MarketPlace with premium brands and advertisers.