As we begin the new year, VRTCAL is proud to be doubling down on Agencies and Brands offerings across our ad exchange. At the core of our programmatic product suite is a comprehensive approach to Supply Path Optimization, ensuring that every transaction is optimized for efficiency, transparency, and peak performance.
Our AI-driven decisioning not only enhances targeting precision but also optimizes ad placements to align with user preferences and behaviors, fostering a more engaging and personalized end user experience. By leveraging our technology we ensure reduced costs & waste across both, the Demand & Supply sides of our business.
Alongside these powerful algorithms, VRTCAL recently launched some cutting-edge supply chain efficiency tools. With our Supply Chain management strategies, our tools were built from the ground up to streamline the programmatic supply chain in a few different ways:
- Minimize complexities
- Reduce friction in the ad delivery process
- Showing true cost savings for all of our customers VRTCAL ensures seamless interactions between publishers and advertisers, fostering a more transparent and efficient ecosystem.
Our brand new offerings for our Agency & Brand clients not only prioritize technological innovation, but also include top tier customer service. We provide dedicated support guiding all of our partners through the intricacies of the current programmatic landscape.
Please reach out to your VRTCAL representative if you have any questions or need more information.
About VRTCAL Markets, Inc. (“VRTCAL”)
VRTCAL is a transparent SSP focused on Demand-Path Optimization, reducing the vertical distance between publishers and advertisers, and developing technologies that make a difference. The VRTCAL platform is a proprietary architecture that offers SDKs, oRTB, multiple mediation types, innovative technologies to increase publisher inventory value, and a MarketPlace with premium brands and advertisers.