VRTCAL Integrates with CloudX SDK Platform to Expand Access to Mobile App Inventory
Santa Barbara, CA — June 3, 2026 — VRTCAL, an independent supply-side platform (SSP) focused on connecting advertisers with premium, direct publisher inventory, today announced its integration with the CloudX SDK platform, expanding opportunities to connect with mobile app developers and make VRTCAL’s programmatic advertising demand available across additional in-app inventory.
The integration provides a pathway for mobile app publishers using CloudX’s monetization platform to connect with VRTCAL’s programmatic demand through an established SDK-based infrastructure. CloudX supports mobile app monetization across multiple platforms, helping developers manage advertising demand while simplifying their monetization technology stack.
VRTCAL’s platform connects directly with publishers and app developers while delivering programmatic demand through its exchange partnerships and OpenRTB infrastructure. By extending connectivity through CloudX, VRTCAL aims to broaden its reach across mobile applications and create additional opportunities for advertisers to engage audiences in app environments.
“Expanding access to quality mobile app inventory is an important part of our continued growth,” said a VRTCAL spokesperson. “Our integration with CloudX creates another pathway to connect app developers with VRTCAL’s programmatic demand, while supporting our commitment to direct publisher relationships, efficient supply paths, and greater value for publishers and advertisers.”
As the digital advertising ecosystem continues to evolve, VRTCAL remains focused on building efficient connections between publishers and buyers across mobile apps, web, and connected TV. The CloudX integration represents another step in extending VRTCAL’s programmatic reach and supporting a more connected, transparent advertising marketplace.
About VRTCAL
VRTCAL is an independent supply-side platform connecting publishers and app developers with programmatic advertising demand. Through its direct publisher relationships, OpenRTB infrastructure, and exchange partnerships, VRTCAL supports monetization across web, mobile app, video, and connected TV environments, with a focus on efficient supply paths and publisher value.
For more information, visit vrtcal.com.
About CloudX
CloudX provides a unified mobile advertising monetization platform designed to help app developers manage advertising demand and maximize revenue through SDK-based integrations, mediation, and programmatic connections.