“VRTCAL has been a valuable demand partner for SmartNews, consistently delivering strong performance across our U.S. inventory. As the top-ranked demand partner in our Prebid ad stack for the U.S. market, VRTCAL has demonstrated the quality, reliability, and demand depth that we look for in our programmatic partners.

Their team has been responsive and collaborative, and VRTCAL’s ability to bring competitive demand to our inventory has made them an important part of our monetization strategy. We appreciate the partnership and look forward to continuing to grow our business together.”

Alberto Aceves, Head of Programmatic & Yield Management; October 2026

For more information, please contact info@vrtcal.com.