Sign In

Sign Up

Direct-to-Advertiser Calculators

USAGE COSTS CALCULATOR

Please enter the following.

Choose Mediation Type:

S2S & VAST RTB
Enter your total # of daily ad opportunities:*
Enter your # of advertisers:*
Enter your average CPM: *
$
Enter the "average" fill rate from these advertisers :*
%
Total Daily ad/bid requests =
Daily Revenue =
$
Daily Usage Cost =
$
Daily Usage Cost % of Revenues =
%
Daily Profit Margin =
$
Daily Profit Margin % =
%

USAGE SAVINGS CALCULATOR

If you are using another solution, enter those costs below.

Enter your Daily Cloud cost for your volume of requests:
$
and/or
Enter your cost per CPM:
$
and/or
Enter your revenue share cost:
%
Daily Savings =
$
Daily Savings % =
%

Notes:

VRTCAL provides you many tools to manage & reduce your Direct Usage costs, for efficency. VRTCAL has no set-up costs, no fixed costs, no revenue share, and no costs per CPM.

  • QPS (Queries per Second)
  • Caps (requests & impressions)
  • Frequency Caps
  • Filters
    • GDPR & CCPA
    • Non-Location Data
    • DNT=1, LMT=1,
      Missing DeviceID
  • Geo Targeting (Include / Exclude)
  • Auction Tiers
  • Timeout Settings
  • Blacklisting